Crispin Porter + Bogusky recently launched a TV campaign and Web site for The Reality Coalition to help communicate its concerns on the recent political push for the development and use of “clean coal” technologies. The use of a canary in the logo art as the mascot for the campaign gets repurposed in a several animations that illustrate a series of quotes and talking points about the reality of “clean coal”. Leftchannel was commissioned to create some of these animations in which the canary collides with a wall of type. The agency wanted the collisions to be brutal and wince-worthy. Unfortunately we were slightly restrained from going all the way. Below are the two animations that CP+B incorporated into the online experience, which can be seen at thisisreality.org. But the real fun is in the two animations that they did NOT use!

Click here to see the animations, not for the feint of heart!