Oh yes we did! We created a sweet video for the swingmasters over at Nike. The stellar folks at Summit Projects approached us to collaborate on an anchor video for their redesign of the NIKEGOLF website. The SQ MACHSPEED Driver is one of the featured clubs in NIKEGOLF’s new arsenal of tour weapons. Summit and Nike wanted to show-off the aerodynamic aspects of the driver head… and nothing is more show-offy than a wind tunnel smoke test! Our video puts the sexy back in techy.. check it:

First of all, the gang over at Summit Projects is great. Jeanne, Eddie, and Chris gave us lots of freedom combined with a healthy dose of direction. Starting with a rough model of the driver, we cleaned-up some issues, textured it, and then rendered the bejesus out of it in Cinema 4D. The sweet simulated smoke generator for wind tunnel testing comes from 3ds Max. Adding some killer animated infographics and pseudo-telemetry, we composited our animation over footage of Justin Leonard shot at the Nike research facility in Fort Worth, Texas. The coup de grace of final touches is the sound design mixed by the fine peoples over at Circa Music.

Here are some behind the scenes:

ANIMATIC

SMOKE TEST

Here is a link to our MACHSPEED video in the Nike Golf website!

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