When Swiss filmmaker Reto Caduff asked us to create the opening titles for his upcoming documentary on Herbert Matter – the legendary Swiss designer – we answered! The title creation was an amazing collaboration with Reto as we created unique elements for the titles as well as integrating much of Herbert’s massive library of diverse work.
Rather than write our own description, we’ll just borrow the logline from the film’s website. “THE VISUAL LANGUAGE OF HERBERT MATTER is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer’s designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts.”
In other news, Reto is in negotiation with an Academy Award winning actress as the narrator. We can’t reveal her name just yet, but it will be well in-hand by the time the film is released this summer.
Even cooler news? For the second time in 3 years we’ve had one of our projects accepted at the South by Southwest Film Festival. Last week these titles were nominated, as one of 18ish finalists, by SXSW’s inaugural film titles competition – Art of the Title Sequence. The competition is judged next week – March 16 – so we’ll let you know how we do!

Stash DVD Magazine says:
March 12th, 2010 at 6:32 am
[...] Watch “The Visual Language of Herbert Matter” [...]
noboddy says:
March 15th, 2010 at 8:45 am
Nice! Beautiful sequence. Congratulations on SXSW, too.