When you think vodka, you think ABSOLUT Vodka, thanks to the YEARS of brilliant and iconic adverts created by the stellar agency TBWA\CHIAT\DAY. When the creatives at TBWA asked us to pitch on logo animation for the upcoming limited edition ABSOLUT BROOKLYN, we were on it! ABSOLUT Vodka commissioned Spike Lee to design the bottle art to capture the vibe and flavor of his borough of Brooklyn. We presented 3 concepts for the closing logo tag of a 1 minute video for the behind-the-scenes of the bottle launch.

OUR PITCH CONCEPTS

#1: Travel through Brooklyn icons landing on the brownstones of the print ad…

#2: A watercolor draw-on technique of the brownstones of Brooklyn…

#3: A graffiti treatment based on Brooklyn icons…

TBWA really liked our 2nd concept and made their presentation to ABSOLUT and Spike for the final selection. A few days after our pitch, the agency gave us the good news that our logo animation concept was selected for the Spike Lee video to promote the limited edition bottle of ABSOLUT BROOKLYN.

THE FINAL ANIMATION

Click to see the official video of Spike Lee’s ABSOLUT BROOKLYN collaboration featuring our logo animation.

Storyboard for the ABSOLUT BROOKLYN logo animation

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