Crispin Porter + Bogusky recently launched a TV campaign and Web site for The Reality Coalition to help communicate its concerns on the recent political push for the development and use of “clean coal” technologies. The use of a canary in the logo art as the mascot for the campaign gets repurposed in a several animations that illustrate a series of quotes and talking points about the reality of “clean coal”. Leftchannel was commissioned to create some of these animations in which the canary collides with a wall of type. The agency wanted the collisions to be brutal and wince-worthy. Unfortunately we were slightly restrained from going all the way. Below are the two animations that CP+B incorporated into the online experience, which can be seen at thisisreality.org. But the real fun is in the two animations that they did NOT use!

NAUGHTY BUT NICE

EXTRA BRUTAL