Leftchannel Animated Ads part of The Theory and Practice of Motion Design book.
Leftchannel Animated Work Part of The Theory and Practice of Motion Design Collection
The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice by R. Brian Stone and Leah Wahlin, explores the diverse and ever-evolving field of motion design.
Leftchannel’s animated commercials for Giant Eagle are proudly referenced as an example of motion design’s ability to tell stories. The animated broadcast spots feature a fun and quirky family of characters as they portray the benefits of the supermarket chain’s offerings.