National Commericial Spots
CLIENT: Goodwrench
AGENCY: Leo Burnett
AUDIO: Yessian

In January, leftchannel was approached by Leo Burnett Detroit to pitch for three national spots for auto service experts Goodwrench.

Each spot focused on a particular service offered by Goodwrench. Leo Burnett wanted to show the connection between everyday people, their cars, and the specialists at Goodwrench all within graphic environments inspired by each service.

The spots included a combination of a fairly technical shoot, the creation of graphic 3d environments, and compositing. It sounded like something just up our ally.