CMT PRANKVILLE
Broadcast Identity Package
PRODUCT: Prankville
CLIENT: Country Music Television
MUSIC & SOUND DESIGN: Circa Music
What begins with a theatrical backdrop unfurling in a soundstage soon ends with a town folding neatly inside a vaudevillian suitcase. We are on a carnival ride through a town where the buildings and fields are cardboard façades and the citizens swivel in and out of scenes just long enough to pull a practical joke or be the target of one. Welcome to Prankville.
Country Music Television commissioned leftchannel to concept, design, and animate the broadcast identity (logo, show open, close, bumpers, and transitions) for this television program. Their only request was something with a "small town feel, that didn't feel too much like a small town." Our "Prankville" is based in an anachronous American town with all the nostalgic settings consistent with traditional country music. Even the pranks are light-hearted and visually something the viewer can identify with very little explanation.